EN RU download pdf
TABLE OF
CONTENTS
Key
figures
for 2025
Mission
and vision
Position
in the industry
Company
history
Priority
business
areas
House
of brands
Highlights
of the year
Brand marketing
activity
Distribution
Retail
Production
Logistics
Imports
Foodstaffs
Sustainable development
and charity
Employees
and values
Development
priorities
Corporate
management
Financial
review
To shareholders
and investors
Risk
management
Financial
statements
Key figures for 2025 Mission and vision Position in the industry Company history Priority business areas House of brands Highlights of the year Brand marketing activity Distribution Retail Production
Logistics Imports Foodstuffs Sustainable development and charity Employees and values Development priorities Corporate management Financial review To shareholders and investors Risk management Financial statements
EN RU download pdf
Key figures for 2025 Mission and vision Position in the industry Company history Priority business areas House of brands Highlights of the year Brand marketing activity Distribution Retail Production
Logistics Imports Foodstuffs Sustainable development and charity Employees and values Development priorities Corporate management Financial review To shareholders and investors Risk management Financial statements
Activity report
of the company
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KEY FIGURES
FOR 2025
14.7
mln
9L cases
production
volume
17.6
mln
9L cases
overall
sales
+10%
Revenue
+11%
Gross
profit
+13%
Net
profit
+141%
Ebitda
or free
cash flow
KEY FIGURES
FOR 2025
14.7
mln
9L cases
production volume
17.6
mln
9L cases
overall sales
+10%
Revenue
+11%
gross profit
+13%
Net profit
+141%
Ebitda or free
cash flow
KEY FIGURES
FOR 2025
No.1
No.1
No.1
No.1
No.1
No.1
No.1
No.1
No.1
No.1
No.1
No.1
№1
№1
№1
in forbes' list
of the 30 largest
alcohol companies
in russia by production
revenue
in the RBC 500
ranking in the alcohol
sector, excluding beer
supplier in terms
of sales in all channels
in forbes' list of the 30 largest
alcohol companies in russia by production revenue
in the RBC 500 ranking in the alcohol sector, excluding beer
supplier in terms of sales in all channels
3
brands are among
the best-selling vodkas
according to The Millionaires’ Club
ranking in 2025
40
own brands
77
imported
brands
21
warehouses
120
thousand m2
warehouses total area
9
production sites
>197
thousand stores
sell our products
in Russia
15
thousand
employees
6
major countries marketplaces presented WineLab
>2,175
stores
group-owned
retail chain
10
mln
customers are registered
in loyalty system winclub
WineLab
No. 1 player in the specialized alcohol retail market in terms of sales growth and online alcohol sales
WineLab
No. 1 player in the specialized alcohol retail market in terms of sales growth and online alcohol sales
3
brands are among
the best-selling vodkas
according
to The Millionaires’ Club
ranking in 2025
40
own
brands
77
imported
brands
21
warehouses
9
production sites
120
warehouses
total area
thousand m2
>197
sell our products
in Russia
thousand stores
15
employees
thousand
6
major countries marketplaces presented WineLab
>2,175
group-owned
retail chain
stores
10
customers are registered
in loyalty system winclub
mln
mission and vision
We fill brands
with high quality
and emotions to raise glasses full of cheer and good spirits
Mission
Vision
To be the best alcohol
company that sets high standards
for responsible business
and industry, with the products
that are always number one
for consumers in any category
and every outlet
mission
and vision
We fill brands
with high quality
and emotions to raise
glasses full of cheer
and good spirits
Mission
Vision
To be the best alcohol
company that sets high standards
for responsible business
and industry, with the products
that are always number one
for consumers in any category
and every outlet
POSITION
IN THE INDUSTRY
Novabev Group is Russian
alcohol company
the
group runs
five factories,
ONE ETHANOL PLANT,
ONE WINERY, AS WELL AS
MANAGES ITS OWN DISTRI-
BUTION SYSTEM AND SPE-
CIALIZED ALCOHOL RETAIL
CHAIN WINELAB. THE COM-
PANY'S HEADQUARTERS ARE
IN MOSCOW. ITS SHARES
ARE TRADED ON THE
MICEX UNDER THE
TICKER SYMBOL
BELU.
T
Today, Novabev Group is the number one supplier in terms of sales across all sales channels. It is also the leader in the ranking of Russia's 30 largest alcohol companies. The group’s production facilities are equipped in compliance with the alcohol production regulatory requirements. The company brings together professionals with years of expertise in their respective areas.
Three of the company’s brands, Arkhangelskaya (10th), Belenkaya (21th) and Tsar (30th), ranked among the top-30 vodka brands in the world according to The Millionaires’ Club international ranking, compiled by Drinks International. Among Russian brands, Arkhangelskaya became the No. 2 brand, Belenkaya — No. 7, and Tsar entered the top 12.
In addition, the group is developing its import business and is one of the largest independent Wine & Spirit distributors in Russia. Novabev Group’s portfolio of imported spirit brands includes Barcelо́ rum, Torres brandy, Noy brandy, Planteray rum, The San-In whiskey, Mankai gin, Agavita tequila and Disaronno liqueur. The company represents in Russia international winemakers and brands and is the exclusive distributor of the Austrian premium glassware manufacturer Riedel.
Novabev Group also manages its own distribution system in Russia, comprised of over 700 employees. Distribution channels include the group-owned WineLab retail chain, a stand-alone business project, now the market leader in specialized alcohol retail. WineLab is also No. 1 in terms of sales growth and online alcohol sales. It is an important segment in Novabev Group’s business and one that continues to develop.
The company’s secondary area of activity is foodstuffs.
Read more
T
Today, Novabev Group is the number one supplier in terms of sales across all sales channels. It is also the leader in the ranking of Russia's 30 largest alcohol companies. The group’s production facilities are equipped in compliance with the alcohol production regulatory requirements. The company brings together professionals with years of expertise in their respective areas.
The groups’ diversified brand portfolio covers every major category and segment in the alcohol market. The major vodka brands are: Beluga, Belenkaya, Arkhangelskaya, Tsar, Snow Owl (Belaya Sova) and Orthodox. The most popular brands in other categories are Golden Reserve and Bastion brandies, Fox & Dogs whiskey, Green Baboon gin, and Devil’s Island rum. In the wine category, the company’s flagship brands are Golubitskoe Estate and Tête de Cheval. The group also produces Hunting bitters, Tête de Cheval vermouths and liqueurs, represented by Doctor August, Arkhangelskaya, and Nostradamus, among others.
Three of the company’s brands, Arkhangelskaya (10th), Belenkaya (21th) and Tsar (30th), ranked among the top-30 vodka brands in the world according to The Millionaires’ Club international ranking, compiled by Drinks International. Among Russian brands, Arkhangelskaya became the No. 2 brand, Belenkaya — No. 7, and Tsar entered the top 12.
In addition, the group is developing its import business and is one of the largest independent Wine & Spirit distributors in Russia. Novabev Group’s portfolio of imported spirit brands includes Barcelо́ rum, Torres brandy, Noy brandy, Planteray rum, The San-In whiskey, Mankai gin, Agavita tequila and Disaronno liqueur. The company represents in Russia international winemakers and brands and is the exclusive distributor of the Austrian premium glassware manufacturer Riedel.
Novabev Group also manages its own distribution system in Russia, comprised of over 700 employees. Distribution channels include the group-owned WineLab retail chain, a stand-alone business project, now the market leader in specialized alcohol retail. WineLab is also No. 1 in terms of sales growth and online alcohol sales. It is an important segment in Novabev Group’s business and one that continues to develop.
The company’s secondary area of activity is foodstuffs.
COMPANY
HISTORY
1999
Synergy group is founded. The goal is to dominate the industry in all respects — that is, the quality and range of products, production technologies, and business scale. The production unit and the distribution chain are established and developed within two years.
2002
2006
In 2002, the company acquires its first distillery, the Ussuriyskiy Balsam factory. Over a 5-year period, the company expands to 6 factories. By 2006, the company becomes one of Russia’s largest alcohol market players.
2007
The group acquires the Beluga and Belenkaya brands and holds its IPO, with its market capitalization exceeding USD 1 billion.
2008
2009
The Beluga brand enters the markets in Europe, Middle East, and the USA, where the company opens its first overseas representative office. The Duty Free channel undergoes active development. The company strengthens its portfolio with the Myagkov brand, launches the Golden Reserve brandy, expands its product ranges.
2010
The company becomes a top-3 alcohol producer in Russia with output of more than 140 million liters. WineLab starts operations.
2011
2012
The company starts building its imported brand portfolio, signing contracts for exclusive distribution with William Grant & Sons and Camus cognac house. The company develops its own unique distribution system. Beluga Allure and Beluga Transatlantic Racing series from the Beluga brand family hit the markets.
2013
The Beluga brand enters the North American and Chinese markets. The group launches its own Fox & Dogs whiskey, Doctor August liqueurs, and Bastion brandy. The Zarya Center for Contemporary Art opens in Vladivostok.
2014
2015
Two strategically important brands, Torres Brandy and Ron Barceló, are added to the company’s import portfolio. The group turns wine distribution into a separate business division, launching collections of wines from France, Spain, Italy and other countries.
2016
The group is a solid top-3 brandy producer in Russia, retaining its lead in the vodka market. The company signs an agreement with Bacardi on bottling William Lawson’s whisky at its own production facility. The group launches the Hunting bitters, the limited-edition Beluga Epicure (a joint project with Lalique), and the Tiflis Treasure brandy.
2017
The company maintains its lead in Russia’s market in terms of vodka, liqueurs, whiskey, and brandy production. Sales of partner brands double, wine division expands by 86%. Synergy undergoes corporate rebranding and becomes BELUGA GROUP.
2018
The group purchases Golubitskoe Estate winery in the Taman Peninsula, Krasnodar Region, and opens a new business division, now producing premium wine from its own grapes. The company rolls out the production of Troublemaker Irish whiskey and Green Baboon gin. The following international brands join the imported wine portfolio: Masi Agricola, Frescobaldi Group, Billecart-Salmon, Gérard Bertrand and others.
2019
Golubitskoe Estate premium still wines are introduced to the market. The group signs a contract for the exclusive distribution of Torres wines and premium RIEDEL glasses. The company becomes one of the top-3 importers of spirits and wines in Russia. WineLab becomes the second biggest player in Russian alcohol retail.
2020
The group launched new products — a collection of Tête de Cheval premium sparkling wines, along with Orthodox vodka. The group’s import portfolio is expanded by Noy brandy. The group is the only alcohol company on the Forbes 200 Largest Private Russian Companies list. The group opens Golubitskoe Art Foundation in Taman. WineLab wins Retail Week Awards 2020 as Fastest-Growing Food Retail Chain.
2021
The company performs a secondary public offering (SPO), raising RUB 5.6 billion. The company opens its 1,000th WineLab store in December. The company issues its first sustainability report and introduces ESG principles into its operations.
2022
The group adds 30+ promising brands from France, Scotland, Ireland, Japan, and other countries to its import portfolio. A customs warehouse opens in Istra. The WineLab retail chain grows by 35 % and launches a points-based loyalty program in addition to its discount one. The program reaches 5.9 million members.
2023
BELUGA GROUP rebranded as Novabev Group. The Beluga brand introduces Beluga Botanicals, a unique series in the new category of botanical spirits. The number of WineLab stores reaches 1,657, the chain wins first places in the nominations Online Takeoff and Technological Breakthrough at the Omnirating Award, and the WINCLUB loyalty system is ranked in the top-3 of the Rating of FMCG-chains loyalty programs by the INFOLine agency for the second year in a row.
2024
Novabev Group turns 25 years old, the group is the largest producer, supplier and importer of alcohol in the country. WineLab opens its 2,000th store. The group begins exclusive representation in Russia of the Frontera and Casillero del Diablo brands of Concha y Toro, the world’s largest producer of Chilean wines.
2025
According to Forbes, the group is the largest alcohol producer in Russia. In the RBC 500 list, which includes the country's top companies by revenue, it rises to 154th place overall and becomes the top company in its sector (alcohol excluding beer). Tête de Cheval vermouth and the premium liqueur brand Nostradamus are launched. WineLab celebrates its 15th anniversary and opens a flagship store in Vladivostok. According to an INFOLine study, its retail business is recognized as the market leader in specialized alcohol retail and No. 1 in online alcohol sales.
COMPANY
HISTORY
1999
Synergy group is founded. The goal is to dominate the industry in all respects — that is, the quality and range of products, production technologies, and business scale. The production unit and the distribution chain are established and developed within two years.
2002
2006
In 2002, the company acquires its first distillery, the Ussuriyskiy Balsam factory. Over a 5-year period, the company expands to 6 factories. By 2006, the company becomes one of Russia’s largest alcohol market players.
2007
The group acquires the Beluga and Belenkaya brands and holds its IPO, with its market capitalization exceeding USD 1 billion.
2008
2009
The Beluga brand enters the markets in Europe, Middle East, and the USA, where the company opens its first overseas representative office. The Duty Free channel undergoes active development. The company strengthens its portfolio with the Myagkov brand, launches the Golden Reserve brandy, expands its product ranges.
2010
The company becomes a top-3 alcohol producer in Russia with output of more than 140 million liters. WineLab starts operations.
2011
2012
The company starts building its imported brand portfolio, signing contracts for exclusive distribution with William Grant & Sons and Camus cognac house. The company develops its own unique distribution system. Beluga Allure and Beluga Transatlantic Racing series from the Beluga brand family hit the markets.
2013
The Beluga brand enters the North American and Chinese markets. The group launches its own Fox & Dogs whiskey, Doctor August liqueurs, and Bastion brandy. The Zarya Center for Contemporary Art opens in Vladivostok.
2014
2015
Two strategically important brands, Torres Brandy and Ron Barceló, are added to the company’s import portfolio. The group turns wine distribution into a separate business division, launching collections of wines from France, Spain, Italy and other countries.
2016
The group is a solid top-3 brandy producer in Russia, retaining its lead in the vodka market. The company signs an agreement with Bacardi on bottling William Lawson’s whisky at its own production facility. The group launches the Hunting bitters, the limited-edition Beluga Epicure (a joint project with Lalique), and the Tiflis Treasure brandy.
2017
The company maintains its lead in Russia’s market in terms of vodka, liqueurs, whiskey, and brandy production. Sales of partner brands double, wine division expands by 86%. Synergy undergoes corporate rebranding and becomes BELUGA GROUP.
2018
The group purchases Golubitskoe Estate winery in the Taman Peninsula, Krasnodar Region, and opens a new business division, now producing premium wine from its own grapes. The company rolls out the production of Troublemaker Irish whiskey and Green Baboon gin. The following international brands join the imported wine portfolio: Masi Agricola, Frescobaldi Group, Billecart-Salmon, Gérard Bertrand and others.
2019
Golubitskoe Estate premium still wines are introduced to the market. The group signs a contract for the exclusive distribution of Torres wines and premium RIEDEL glasses. The company becomes one of the top-3 importers of spirits and wines in Russia. WineLab becomes the second biggest player in Russian alcohol retail.
2020
The group launched new products — a collection of Tête de Cheval premium sparkling wines, along with Orthodox vodka. The group’s import portfolio is expanded by Noy brandy. The group is the only alcohol company on the Forbes 200 Largest Private Russian Companies list. The group opens Golubitskoe Art Foundation in Taman. WineLab wins Retail Week Awards 2020 as Fastest-Growing Food Retail Chain.
2021
The company performs a secondary public offering (SPO), raising RUB 5.6 billion. The company opens its 1,000th WineLab store in December. The company issues its first sustainability report and introduces ESG principles into its operations.
2022
The group adds 30+ promising brands from France, Scotland, Ireland, Japan, and other countries to its import portfolio. A customs warehouse opens in Istra. The WineLab retail chain grows by 35 % and launches a points-based loyalty program in addition to its discount one. The program reaches 5.9 million members.
2023
BELUGA GROUP rebranded as Novabev Group. The Beluga brand introduces Beluga Botanicals, a unique series in the new category of botanical spirits. The number of WineLab stores reaches 1,657, the chain wins first places in the nominations Online Takeoff and Technological Breakthrough at the Omnirating Award, and the WINCLUB loyalty system is ranked in the top-3 of the Rating of FMCG-chains loyalty programs by the INFOLine agency for the second year in a row.
2024
Novabev Group turns 25 years old, the group is the largest producer, supplier and importer of alcohol in the country. WineLab opens its 2,000th store. The group begins exclusive representation in Russia of the Frontera and Casillero del Diablo brands of Concha y Toro, the world’s largest producer of Chilean wines.
2025
According to Forbes, the group is the largest alcohol producer in Russia. In the RBC 500 list, which includes the country's top companies by revenue, it rises to 154th place overall and becomes the top company in its sector (alcohol excluding beer). Tête de Cheval vermouth and the premium liqueur brand Nostradamus are launched. WineLab celebrates its 15th anniversary and opens a flagship store in Vladivostok. According to an INFOLine study, its retail business is recognized as the market leader in specialized alcohol retail and No. 1 in online alcohol sales.
PRIORITY
BUSINESS
AREAS
The company's
priority business areas
are production, marketing,
and distribution
of its own brands as well
as partners' products
The company's
priority business areas
are production, marketing,
and distribution
of its own brands as well
as partners' products
HOUSE OF BRANDS
Vodka
Arkhangelskaya, Belenkaya,
Beluga, Myagkov, Orthodox,
PARKA, Snow Owl, Tsar
and regional brands
Other categories
Captain’s Collection, Devil’s Island,
Doctor August, Fox & Dogs,
Golubitskoe Estate, Green Baboon,
Hunting Bitter, Nostradamus,
Tête de Cheval (sparkling wine and vermouth), Tiflis Treasure wine,
Troublemaker, VOGUE
Russian brandy
Ardeli, Bastion, Golden Reserve, Tiflis Treasure
Vodka
Arkhangelskaya, Belenkaya, Beluga, Myagkov, Orthodox, PARKA, Snow Owl, Tsar and regional brands
+
Russian brandy
Ardeli, Bastion, Golden Reserve, Tiflis Treasure
+
Other categories
Captain’s Collection, Devil’s Island,
Doctor August, Fox & Dogs, Golubitskoe Estate,
Green Baboon, Hunting Bitter, Nostradamus,
Tête de Cheval (sparkling wine and vermouth),
Tiflis Treasure wine, Troublemaker, VOGUE
+
Imported brands
wine
Attems, Barton & Guestier, Bellavista,
Billecart-Salmon, Ca' Bolani, Calvet, Canevel,
Castelo di Albola, Concha y Toro, Concilio, Cono Sur, Domaine Moillard,
Duca di Salaparuta, Faustino,
Finca Las Moras, Fournier, Gérard Bertrand,
Gran Castillo, Isla Negra, JP. Chenet, Luce, Markus Molitor, Malamigo, Masi, Montelvini, Neethlingshof, Pasqua, Piccini, Portia, Ricasoli,
Sella & Mosca, Tenuta Carretta, Topf, Torres, Trivento, Vranken Pommery, Zonin, Zidela.
spirits
Agavita, Antidote, Canerock, Disaronno, Godet, Highland Mist, JP. Chenet, Lady Jane, Liathmor, Lokita, Noy, Planteray, Ron Barceló,
The Galtee Mountain Boy, The Kurayoshi,
The Mankai, The Observatory, The San-In,
Torres Brandy, XUXU.
glassware
Riedel
highlights
of the year
Strategy
In May, Novabev Group summarized the results of its 2020–2024 development strategy and adopted a new one for 2025–2029. The new strategy set the following key objectives by the end of 2029:
Doubling the net revenue of the group's retail business
Doubling the net revenue of Novabev Group
Doubling the number of WineLab stores
highlights
of the year
Ratings
Novabev Group
1st in its sector
(alcohol excluding beer)
I
In May, Forbes published a new ranking of the 30 largest alcohol companies in Russia by production revenue. Novabev Group topped the list.
In October, RBC published its first ranking of the country's largest companies by revenue since 2021. According to the RBC 500 ranking, Novabev Group is 154th overall and 1st in its sector (alcohol excluding beer). The group has improved its position by 95 places in four years.
Read more
I
In May, Forbes published a new ranking of the 30 largest alcohol companies in Russia by production revenue. Novabev Group topped the list.
Novabev Group
1st in its sector
(alcohol excluding beer)
In June, the NCR rating agency assigned PJSC Novabev Group a credit rating of AA.ru with a stable outlook. The rating reflects the company’s strong market position, sound financial profile, and high standards of corporate governance. The agency emphasized the company’s financial resilience, highlighting its strong debt servicing capacity, low leverage, and high liquidity indicators.
In October, RBC published its first ranking of the country's largest companies by revenue since 2021. According to the RBC 500 ranking, Novabev Group is 154th overall and 1st in its sector (alcohol excluding beer). The group has improved its position by 95 places in four years.
Three
partnerships’